ABOUT USMeet our team
Learn more about who we are and what we can bring to your project.
OUR TEAMOur professional team goes beyond the basics to apply Human Factors & Usability into the lifecycle of medical device design.
Sasoon Arutyunyan
Principal & CEO
With over 15 years of experience as a human factors and usability specialist in the medical device and combination product industry, he has a proven track record of leading cross-functional teams. His leadership extends through the design and development phases of user interfaces for a diverse array of medical devices. These include invasive drug delivery systems, robotic systems, non-invasive on-body sensors, ventilators, infusion pumps, in-vitro diagnostics, ultrasound equipment, and software applications tailored for various medical conditions. His technical proficiency covers the entire spectrum of human factors activities, encompassing design, research, and development across all phases of medical product innovation.
Jesse Rutherford
Senior Technical Writer
Jesse Rutherford is our senior technical writer. She has over 10 years of experience in medical devices, pharma, and diagnostic instruments, and has led the content design for technical manuals, instructional materials, and marketing materials for a wide range of FDA-regulated products. Her skills in research and her understanding of psychology help us effectively communicate to a wide range of users.
Luis Cruz
Human Factors Engineer, M.S.
As an early-career professional specializing in human factors, Luis demonstrates a burgeoning passion for understanding the intricacies of human interaction with technology and environments. Luis navigates the complexities of user experience with finesse.Proficient in conducting in-depth research (Formative and Summative), he skillfully uncovers insights that inform and improve product design, a true asset to any team. Luis holds a Master of Science degree in Human Factors from California State University Long Beach.
Carmen Cumming
Visual Designer
Carmen is a designer who has been working in the Medtech industry since the start of her career. She specializes in crafting user friendly and on-brand instructions for use documents for medical products. She has experience in several areas of design including industrial design, web design, and graphic design, making her both a champion of usability and aesthetics.
Bruno
Team Mascot
Bruno is our team mascot!
Here's what we bring to your project:
In-depth Understanding of Design Controls: makes us agile within your system.
Early Design Evolution: adapting swiftly to emerging user insights.
User Needs & Product Definition: ensuring every product meets its intended purpose.
Regulatory Insight: navigating FDA requirements for human factors Validation with ease.
Usability Evaluation: meticulous testing for the ultimate user experience.
Instructional Design: improve your IFU content and impact to help users learn
Risk Management: proactive strategies to mitigate potential issues for use.
