Design Research, aka User Experience Research, is all about understanding the right problem to solve for the right user. Moreover, it involves gathering insights through various qualitative and quantitative techniques, such as interviews, surveys, observations, and usability testing.
Additionally, this research helps define your product’s Use Specification (i.e., intended users, use environment, and use) to satisfy IEC 62366-1 and FDA guidance for HFE/UE.
It is essential for understanding user needs, preferences, and behaviors. It informs the creation of products and services that resonate with users, leading to improved usability, satisfaction, and market success. Furthermore, by uncovering insights before and early in the design process, the research not only minimizes usability and business risks but also ensures that solutions are consistently aligned with user expectations.